Today, Atidot, an insurtech company empowering life insurers with big data and predictive analytics tools, and Sureify, a next-generation life and annuity platform enabling digital sales, service, and engagement, announced a new partnership to bring to their unique tools to the industry. The partnership will enable life insurers to collect new data in order to produce actionable insights, allowing carriers to more effectively engage with their policyholders. With information that is specific and relevant to each policyholder, carriers can improve how they monitor active policies for under-insurance or lapse potential, and proactively identify opportunities for cross and up-sell.

The partnership, with Atidot’s unique advanced AI capabilities and Sureify’s Lifetime platform, provides carriers with a solution that collects and utilizes previously unnoticed or underutilized data to produce new and actionable insights. Sureify’s Lifetime platform will digest most legacy data from a carrier but it also allows policyholders to share their social media accounts, geolocation, IoT data, and engagement analytics. With Atidot’s data analytics tools, insurance providers can combine data with actionable insights inserted into Sureify to effectively engage the customer and drive sales or leads.

“This partnership came about in a very organic way”, said Dror Katzav, CEO of Atidot. “Our complementary technologies are a natural fit, and together they offer an end to end solution for life insurance providers looking to add data powered tools to their offerings, ensuring that they stand out in an increasingly competitive market.”

The integration will enhance existing client-specific insights that facilitate data-driven business decisions. By providing carriers with tools to better identify consumer needs and improve interactions with their clients, providers can rest assured that policies remain as up-to-date and relevant to the customer as possible.

Dustin Yoder, CEO of Sureify believes the partnership can drastically improve the operational capabilities of major insurers. “Sureify’s Lifetime can provide both a great deal of new data but most importantly the engagement capability to go with it, and our partnership with Atidot will further enable us, and thus the life insurance carrier, to make meaningful conclusions and the subsequent action with their policyholders.”